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Retail sales are expected to grow between 6.5 percent and 8.2 percent to more than $4.33 trillion as more individuals get vaccinated.
NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.
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State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.
News from the blog
Forecasting in uncertain times
Retail Gets Real episode 210: NRF Chief Economist Jack Kleinhenz explains the annual forecast for 2021.
Giving leaders room to grow
Retail Gets Real episode 209: Best Buy’s commitment to equal representation across the company.
Hella Cocktail Co. leans into values to grow
Retail Gets Real episode 208: Co-founder and CEO Jomaree Pinkard on meeting customers where they are.
Network security relies on careful scrutiny
Why retailers need a “zero trust” mindset with third-party providers.
Making sun care inclusive for all
Retail Gets Real episode 207: Unsun Cosmetics founder Katonya Breaux’s journey began with education.
How COVID-19 is changing Valentine’s Day this year
Retail Gets Real episode 206: Consumers keep celebrations close to home.
The ‘worst bill in Congress’ is back
The PRO Act is bad for businesses and worse for workers while pandemic hardships continue.
The company helping major retailers become major re-sellers
Trove Founder and CEO Andy Ruben on the sustainability system that brings consumers back.
3 ways COVID-19 is changing Valentine’s Day plans this year
Consumers still plan to celebrate, but love is different in the bubble.
How Farmgirl Flowers flourished during a challenging year
Retail Gets Real episode 205: CEO Christina Stembel on building a business from the ground up.
Top learnings from NRF 2021: Retail’s Big Show – Chapter One
Retail leaders provided tactical tips and strategy on advancing the industry in the era of COVID-19.
NRF Announces Six New Additions to Board of Directors
The National Retail Federation today announced the addition of six members to its Board of Directors.
Learn more about what influences consumer behavior, how COVID-19 impacts shopping and what trends can we expect in the months ahead.
The NRF Foundation launched two new credentials in its RISE Up program in response to the coronavirus pandemic.
Current COVID-19 resources
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Coronavirus Resources for Retailers
Resources and information for retailers on the COVID-19 pandemic.
NRF Statement on Senate Passage of $1.9 Trillion COVID-19 Relief Bill
NRF issued a statement from President and CEO Matthew Shay on COVID-19 relief.
NRF Encourages Customers to Continue Wearing Masks in Stores Nationwide
NRF released a statement in response to several states lifting mask mandates.
2021 Could See Record Retail Sales Growth but Economy Hinges on COVID-19
Economic indicators point toward record retail sales in 2021, but COVID-19 remains a key challenge.
NRF Encourages Congress to Move Quickly to Enact Bipartisan Relief Legislation
NRF issued a statement from President and CEO Matthew Shay on COVID-19 relief.
NRF and retail leaders to White House COVID-19 Task Force: ‘Let us help!’
Our nation’s retailers and the business community are ready, willing and able to help end this current crisis.
NRF Calls on Congress to Move Quickly with COVID-19 Relief
NRF issued a statement from President and CEO Matthew Shay on COVID-19 relief.
NRF Issues Statement about President Biden’s “100 Days Masking Challenge”
NRF responds to President Biden’s executive order.
NRF Welcomes Necessary Aid as Biden Unveils Stimulus Plan
NRF responds to President-elect Biden’s plan to combat the coronavirus and stimulate the nation’s economy.
Retail resiliency in 2020 and beyond
The retail industry proved its resiliency in 2020 and kept America moving forward.
Retail’s role in COVID-19 vaccinations
Retailers including Walmart, Walgreens and Kroger are rising to the challenge.
Latest stimulus will help continue recovery from pandemic
Economic challenges from the pandemic will continue in 2021, but the recently signed stimulus bill will help.
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